ColorPlace® ULTRA Interior Paint & Primer delivers premium paint performance at a great price. This premium quality interior paint offers excellent paint color coverage and hide and is highly durable. ColorPlace® ULTRA Interior Paint provides a scrubbable paint finish for spills, scuffs and splashes. The Paint & Primer feature enables ColorPlace® ULTRA Interior Paint to be applied directly to most previously painted or uncoated drywall, plaster, masonry and nonbleeding wood without the use of a separate primer.